diff --git a/locales/en-US/browser/browser/zen-general.ftl b/locales/en-US/browser/browser/zen-general.ftl
index 5a6689d62..57e1a06a7 100644
--- a/locales/en-US/browser/browser/zen-general.ftl
+++ b/locales/en-US/browser/browser/zen-general.ftl
@@ -75,6 +75,9 @@ zen-generic-manage = Manage
 zen-generic-more = More
 zen-generic-next = Next
 
+zen-essentials-promo-label = Add to Essentials
+zen-essentials-promo-sublabel = Keep your favorite tabs just a click away
+
 # These labels will be used for the site data panel settings
 zen-site-data-setting-allow = Allowed
 zen-site-data-setting-block = Blocked