diff --git a/locales/it/browser/browser/zen-general.ftl b/locales/it/browser/browser/zen-general.ftl
index 4b3bdfd3b..51a7edd0e 100644
--- a/locales/it/browser/browser/zen-general.ftl
+++ b/locales/it/browser/browser/zen-general.ftl
@@ -58,6 +58,8 @@ zen-site-data-settings = Impostazioni
 zen-generic-manage = Gestisci
 zen-generic-more = Altro
 zen-generic-next = Successivo
+zen-essentials-promo-label = Add to Essentials
+zen-essentials-promo-sublabel = Keep your favorite tabs just a click away
 # These labels will be used for the site data panel settings
 zen-site-data-setting-allow = Consentito
 zen-site-data-setting-block = Bloccato