diff --git a/locales/en-GB/browser/browser/zen-welcome.ftl b/locales/en-GB/browser/browser/zen-welcome.ftl
index c2e61ae5a..28d021592 100644
--- a/locales/en-GB/browser/browser/zen-welcome.ftl
+++ b/locales/en-GB/browser/browser/zen-welcome.ftl
@@ -4,23 +4,22 @@
 
 zen-welcome-title-line1 = Welcome to
 zen-welcome-title-line2 = A calmer internet
-zen-welcome-import-title = A Fresh Start, Same Bookmarks
-zen-welcome-import-description-1 = Your bookmarks, history, and passwords are like a trail of breadcrumbs through the internet—don’t leave them behind!
-zen-welcome-import-description-2 = Easily bring them over from another browser and pick up right where you left off.
-zen-welcome-import-button = Import Now
-zen-welcome-set-default-browser = Set { -brand-short-name } as your default browser
-zen-welcome-dont-set-default-browser = DON’T set { -brand-short-name } as your default browser
-zen-welcome-initial-essentials-title = Your Key Tabs, Always Within Reach
-zen-welcome-initial-essentials-description-1 = Keep your most important tabs easily accessible and always at hand, no matter how many you open.
-zen-welcome-initial-essentials-description-2 = Essential tabs are always visible, no matter what workspace you are in.
-zen-welcome-workspace-colors-title = Your Workspaces, Your Colours
-zen-welcome-workspace-colors-description = Personalize your browser by giving each workspace its own unique colour identity.
-zen-welcome-start-browsing-title =
-    All sorted?<br/> 
-    Let's get rolling!
+zen-welcome-back = Back
+zen-welcome-skip = Skip for now
+zen-welcome-import-title = Bring your stuff along.
+zen-welcome-import-description = Import your bookmarks, history and passwords from another browser and pick up right where you left off.
+zen-welcome-import-yes = <strong>YES</strong>, import from another browser.
+zen-welcome-import-no = <strong>NO</strong>, start fresh.
+zen-welcome-default-browser-title = Make { -brand-short-name } your default?
+zen-welcome-default-browser-description = Links from other apps will open in { -brand-short-name }. You can always change this later.
+zen-welcome-set-default-browser = <strong>YES</strong>, make { -brand-short-name } default.
+zen-welcome-dont-set-default-browser = <strong>NO</strong>, still exploring my options.
+zen-welcome-default-search-title = Pick your search engine.
+zen-welcome-default-search-description = Choose your default search engine. You can always change it later!
+zen-welcome-essentials-title = Choose the apps you use most.
+zen-welcome-essentials-description = Select your favorite apps to keep them handy in your sidebar.
+zen-welcome-workspace-colors-title = Your space, your colors.
+zen-welcome-workspace-colors-description = Personalize your browser by giving each space its own unique color identity.
+zen-welcome-start-browsing-title = All set? Let’s get rolling!
 zen-welcome-start-browsing-description-1 = You’re all set up and ready to go. Click the button below to start browsing with { -brand-short-name }.
 zen-welcome-start-browsing = Dive in!
-zen-welcome-default-search-title = Your Default Search Engine
-zen-welcome-default-search-description = Choose your default search engine. You can always change it later!
-zen-welcome-skip-button = Skip
-zen-welcome-finished = Your Zen has been set up correctly!