diff --git a/browser/extensions/newtab/lib/ActivityStream.sys.mjs b/browser/extensions/newtab/lib/ActivityStream.sys.mjs
index bd453da1b0eca276f319aadf451258e7db021365..da64e88eb58ba1b15c31034684f9d259339f4438 100644
--- a/browser/extensions/newtab/lib/ActivityStream.sys.mjs
+++ b/browser/extensions/newtab/lib/ActivityStream.sys.mjs
@@ -251,7 +251,7 @@ export const PREFS_CONFIG = new Map([
     "showSponsoredTopSites",
     {
       title: "Show sponsored top sites",
-      value: true,
+      value: false,
     },
   ],
   [